02 Nov 2012, Posted by Bill Winters in Blog, Uncategorized, 0 Comments Tagged , , ,

Client List

Most of my experience with pure digital strategy has been performed on behalf of Ford Motor Company. The ford.com site is the web presence most often affected by my guidance. But many clients and entities have benefited from my strategies and ideas.

In relatively chronological order:




Ford Credit

Ford Fleet




Enterprise Consulting Partners


Eastern Michigan University

Johnson Controls, Inc.

Michigan Virtual University

Ingram Books

Burlee Web Hosting



Simplicity Manufacturing

Citizens Insurance


Wacker Silicones

Little Professor Book Centers

Society for Vascular Surgery


Jonathon B Pub

Vista Verde Ranch

Jervis B. Webb

Heritage Federal Savings Bank

Merillat Cabinetry

The Dearborn Inn

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25 Oct 2012, Posted by Bill Winters in Blog, Uncategorized, 0 Comments

Turn off and return on

At Adobe’s Digital Conference in March, Arianna Huffington spoke on the need for naps.  She recommended not using one’s cell phone as an alarm clock.  In general, she spoke of the importance of getting away from technology.

I have lived this for years. Early in my married life, my wife signed us up for backpacking lessons with the Sierra Club. I learned the tips and techniques to successfully survive in the wild with only what I carry on my back.

As my career has evolved in the digital space, connectivity has become more and more ubiquitous. Which has made getting away more and more essential. 

I’ve made regular sojourns into the wilderness. And, now that I have young boys in my family, I have made visiting the wilderness a regular part of my life.

Before kids, I spent weeks in Montana’s largest wilderness area, surrounded by Grizzly Bears, and crested both the Sierra Nevadas and Rockies on different trips. With my sons, I have enjoyed sites in Michigan, the Smokey Mountains and returned to the Rocky Mountains.

It is a thrill to wake up far from civilization and have plenty to eat and drink. Or to survive a hailstorm at 11,000 feet in plenty of comfort. And, of course, it’s a thrill to witness wild animals that lead full lives in the mountains and forests of this country.

But, these days, it’s also a thrill to go for a week without a cell phone on. Without getting a text. Without reading an email. 

I come back from these trips rejuvenated. And I’m glad I can share these experiences with my sons.

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23 Oct 2012, Posted by Bill Winters in Blog, Uncategorized, 1 Comments Tagged

Content Evolution, Chronicling the Dawn of Content Strategy

Introducing Content-Evolution, a website that chronicles the dawn of content strategy and one professional’s development from a copywriter to a leading content strategist. It offers case studies that demonstrate examples of digital and content strategy success in the current business world. It also includes the popular blog of Bill Winters.

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19 Mar 2012, Posted by Bill Winters in Uncategorized, 0 Comments

For the Love of Content

Contentedly Content Oriented

This blog is dedicated to the issues surrounding the burgeoning fields of content strategy and content marketing. This post is not to debate or surface an issue, but simply to kick off the blog portion of this site.

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